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Boomer Fitpreneur Blazes New Trail With F45 Fitness

Liz Merritt
February 3, 2017
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Ask Angela Jurkovich what motivates her lifetime commitment to fitness, and the answer rolls off her tongue without hesitation. “I work out so I can have the strength to do the things I love.”

 At 53, and on the tail end of the Baby Boom generation, Jurkovich is an experienced businesswoman and fitpreneur who recognizes an opportunity when she sees one. Jurkovich blazed a new trail in Arizona when she welcomed guests through the doors of the first F45 (Functional 45) fitness club in the state.

Next Big Thing

F45 fitness

F45 is among the hottest fitness trends for 2017.

Originating in Australia, F45 is a cross between high-intensity interval training (HIIT) and functional exercises designed for strength, agility and endurance.

What sets F45 apart from CrossFit is participants follow the exercises at their own ability level through a series of circuits, without the pressure of timed sets and reps. Throughout the class, the trainer provides instruction and modifications, where needed, each step of the way.

“This is my baby, and is something I worked on for nearly a year,” Jurkovich says of the state-of-the-art club that opened in Scottsdale in early 2017.

With an education in exercise physiology and 30 years’ of experience as a health club manager, personal trainer and group fitness instructor, Jurkovich speaks from a place of experience.

“I personally work out at four different gyms because I think there’s something missing from each one. I know what it takes to create a great group fitness program – good music, a super teacher, it has to be fun, and it has to be something where people feel they are getting results. Our highest priority is to make sure what we’re doing is effective and safe.”

Personal Motivation

F45 fitness

Angela Jurkovich fell in love with F45 from the start.

Jurkovich’s first exposure to F45 fitness was personal. She was traveling in Southern California when she walked into her first F45 club. She ended up working out there every day for the duration of her stay. “The minute I walked in the door, I felt like I was home. And in 45 minutes, I felt like I had conquered the world.”

The beauty of F45 fitness is members don’t have to rely on a trainer to design a program, nor do athletes have to seek out other outlets for cardio, core or weightlifting activities.

It’s all rolled into one strategy that’s backed by the science of HIIT training, which includes increased fat burning, preservation of lean muscle mass and higher production of metabolism-boosting human growth hormone.

Daily Doses of Exercise

A commitment to daily classes ensures F45 members will get all the benefits of a total-body workout. Each class targets a different aspect of strength, endurance and agility. “If you show up, you’ll get a perfectly designed workout every day. “You’re going to be a lean, mean, fighting machine,” Jurkovich assures.

She likens the physical setting of F45 fitness clubs to an Apple store – light, bright, modern and open. Trainers greet clients, check them in on a tablet, direct them to their classes to make everything easy and efficient. “We eliminate any barrier to working out,” she adds.

Each class is 45 minutes in a room with six bit TV monitors that continuous demonstrate the movements. A trainer is there to lead and guide participants through the workout as they move through three zones.

Something for Everyone

F45 fitness

With F45, there truly is something for everyone.

With F45, there truly is something for everyone. The lively and inviting group atmosphere makes athletes of all levels feel at home.

Jurkovich’s commitment to ensuring her clients get the best experience possible is a reflection on her personal commitment to healthy aging. “I think you should constantly be challenging yourself, both mentally and physically, at any age. You just have to constantly move.

“I don’t think I’ll ever retire,” she continues. “ I’m doing F45, so that I can do the things that I love to do for a long time. I want to keep up with my nieces and my grandkids.”

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